Search Engine

search engine optimization austin txTexas Hill Country SEO is a pioneer in the digital marketing industry. Over the years, they have managed to be the leading expert in their field – helping numerous businesses and individuals increase their brand awareness and revenues.

By definition, search engine optimization or SEO is the process of improving your site by maximizing and optimizing your site’s visibility for relevant searches. The more your site is visible in search results, the more likely you attract both prospective and existing customers to your business.

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Austin Search Engine Optimization

search engine optimization austin txEarlier, we itemized the components of our SEO strategy. Let us take a closer look at how these components work in optimizing your site:

Content and Keywords. An SEO-optimized content is an art of creating valuable content that targets specific keywords to rank higher in SERPS, promote sharing on social media platforms, and ultimately compel them to purchase. SEO improves your ranking in Google for the selected keywords. When people share your content, it increases your site’s relevance and authority – two of Google’s ranking algorithms. Google recognizes that your content is relevant every time someone shares or recommends it. When your website or any site’s content is SEO-optimized, it reaches out to your targeted audience and helps them with their search.

Engine crawling. Engine crawling is the process in which search engines send out “robots to find new content which can be a webpage, an image, a video, or a PDF. These robots or also known as “bots” or “spiders,” fetch web pages and follow the links in these web pages to find new URLs. As they hop from a series of paths or links, the bots can discover new content and put it in their index or URLs database, which they deem good enough for future searches. This process is a prerequisite to landing on top of the SERPs.

Link building. Link building is linking other websites to yours. It is a vital part of a successful SEO strategy — a hyperlink from one site to another. Link building can make you rank higher in search engines and increase your trustworthiness and credibility.

Domains and URLs. Easy to remember domain names is crucial for processing fluency. Processing fluency refers to the concept of being able to remember things that we can easily say and think, including how we pronounce them in our minds. If it is short and easy to remember, the more convenient it is for your users to use it when visiting your domain. Keeping it no longer than 15 characters and not using numbers and unusual spelling contribute to processing fluency. On the other hand, SEO friendly URLs use keywords to boost user experience and digital marketing efforts. They provide signals that help search engines understand the content, purpose, and target audience.

Duplicate content. Duplicate content is when content appears in more than one location on the internet. SEO helps point which of the duplicates is the right one. One way to do this is to “canonicalize” your content, which SEO experts can do for you.

Mobile search. In a nutshell, mobile SEO creates the same content from your desktop on your mobile site. Text, images, videos, and other content formats should be crawlable and indexable in mobile as they are on desktop. 

Site migration. Site migration is migrating or moving a website from one domain to another. Migration is done when systems and content need to be upgraded and merged. This process is a risky and lengthy process that SEO experts can achieve for you.

Titles and descriptions. Titles and descriptions that are optimized are useful in two areas: one is in helping search engines understand and index your pages, which can contribute to your ranking, and second is in helping your users to understand your content, which improves click rates in the SERPs. 

Sitemaps. Sitemaps are where individual pages of your web pages are listed. Search engines use these to understand and index your site, and for your users to use them to find the pages on your site faster. 

You might be initially doubtful of SEO, and its technicalities may leave you more confused than convinced. Let the best search engine optimization Austin TX change all that. If it brings in high revenues to your business, we must be telling the truth. Call us today!

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Austin Search Engine Optimization Services

Search engine optimization Austin Texas services are available at Texas Hill Country SEO. When you invest in us, you are, in truth, investing in your business and even more! The financial rewards we give back to your business exceed what you spend for its SEO. Give us a call and let our proven SEO experts do the talking.